I’m Rohan.
I built Klaudius.

Why I built this

I’m a software engineer (8+ years building production systems). I’ve been using Claude Code for over a year, and it’s genuinely the most incredible piece of software I’ve ever used — every week it does something I didn’t think AI could do yet, work that would have taken me days finished in minutes.

The thing I kept coming back to: this is so powerful, surely there’s a way to leverage it to actually make an income. Not just save time at the day job. Build something that earns money on its own.

I spent months turning that question over. Klaudius is the answer I landed on.

What makes it worth it

Most small business owners have felt locked out of having a website forever. They understand a real custom site from an agency runs to thousands of dollars, and they wouldn’t know where to start building one themselves. So when a finished site lands in their inbox — unprompted, theirs to keep — the reaction is genuinely heartwarming. You wake up to messages from people whose week you’ve made.

One café owner invited me down to the place in person, sat me at a table, brought out a full meal on the house, and walked me round introducing me to every member of staff — by the end they were calling me one of them. You leave that kind of afternoon feeling like you’ve actually done something good in someone’s life.

Running this for months made me realise how completely unserved small local businesses are by modern marketing. Plumbers, mechanics, decorators, cafés — trades that earn real money, that are critical to their communities, and that have zero web presence because the agency quote is $3,000 and the no-code builder looks like a no-code builder. That gap is what makes the work matter.

How I ran it

Five beats from where this started to where it is now:

• January 2026First iterations of the pipeline. Plenty of breaking, plenty of fixing.
• February 2026Sent the first cold pitch.
• March 2026First reply landed. First paid deal closed — a car body repair service in Glasgow.
• May 2026Past 1,000 websites built. Over 30 paid deals total (spanning electricians, builders, cafés, and roofers).
• NowPackaging the same pipeline as Klaudius.

What happened when I ran it

Everything below is from me personally running the pipeline. Not a customer’s run. Not a demo.

The numbers

Snapshot as of May 2026. The pipeline runs daily, so the live numbers are higher.

Real replies

What business owners actually wrote back to the cold outreach Klaudius sent them. Names and identifying details blurred.

What worked, what broke

I’ll be straight: a lot broke. The version of Klaudius you’re installing today is the one that survived months of edge cases finding their way to me through real business owners replying with “what the hell is this.”

A few highlights from the failure log:

• The pipeline published a new site over a live client's website.A converted client already had their finished site live on its own address. A later run reused that same slot and pushed a completely different business’s site over the top — their live page, quietly replaced with a stranger’s. Luckily they hadn’t looked by the time I caught it and put theirs back. Now every deploy checks the live address against its own records first and flat-out refuses to publish over one that already belongs to another business, so a real client’s site can never be overwritten again.
• The pipeline picked the wrong business off Google Maps.Built and pitched a site for a painter in Norwich, but the search had quietly returned a similarly-named competitor at the top. The actual owner replied to my message within 90 seconds telling me to do one. Now the pipeline runs careful due diligence before it builds anything — verifying the business identity from multiple sources so a mix-up like that can’t happen again.
• Sites lost their photos a few hours after deploy.Instagram image links silently expire after a few hours. The build had to be rewritten to download every photo to permanent storage before publishing.
• Pitched a 5-star review that was actually 2 stars.Pulled a glowing review off a third-party aggregator — turned out it was the reviewer’s “Food: 5/5” sub-score, while their overall Google rating was 2 stars. Lost the lead the moment the owner read the site.
• Display fonts where letters crashed into each other.Heavy display fonts at tight line-height looked great on single-line desktop previews and broke on multi-line mobile headlines — the ‘g’ of one word landing on top of the next line. Caught by a real client’s homepage in Dunstable.

These five are a handful of the dozens of edge cases the pipeline has hit and learned from. Every failure feeds back into the lessons it reads before each run — a compounding loop that means what you install has already been hardened against problems you’ll never have to discover yourself. You’re not getting a v1; you’re inheriting a pipeline that has spent months learning the hard way.

Why I’m now selling it

I’m based in the UK, and I run Klaudius daily for UK businesses myself. That’s where I’ve built every piece of muscle for this — the voice that gets replies from British tradespeople, the timing windows that land in their inbox at the right hour, the niches I know firsthand.

Extending across foreign timezones, currencies I can’t quote in, and outreach voices I don’t know firsthand isn’t where I want to spend my time. I can’t sensibly jump on a call with a business owner in Texas at 2am, and I can’t take a US dollar payment without bouncing it through three middlemen. So I’d rather put Klaudius in your hands — wherever you live — and let you run it in your own patch.

And the market is enormous. Around 9.8 million US small businesses, 1.7 million in the UK, and 1.5 million in Australia still don’t have a website. Far more than any one of us, or all of us put together, could ever serve.

Beyond all that — I genuinely think Claude Code and the broader Anthropic ecosystem are the most important shift of this generation in software. I’d like more people to get a taste of what’s possible when you give an AI agent a real job to do. If selling Klaudius puts one of these tools into more hands, that’s a far better use of my time than running outreach in markets I can’t operate in.